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Effort to shoes and apparel market players, “soy sauce”no reason

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五月 30th, 2011 Posted 03:01

May 27 News sports shoes and apparel brand in China there is always the sports sector very closely related, can be said that sport is open shoe brand to the rapid development of the most advantageous weapons,shoes and apparel brand sporting events can also be used to advertise, which, combined with the sports stars, is called the most successful strategy for the brand shoes and apparel. The development of thermal effects star let the brand with certain particularity, and therefore also the potential to attract consumers looking forward to some rules. But can open up the market as quickly as it is the choice of shoes and apparel brand of the most persistent.    Now, in the field of Chinese sports shoes and apparel, there is such a phenomenon is endemic share the momentum of gas, which is in the U.S. NBA star professional basketball go hand in hand “Chinese line” special sports brand in China, many players Select a brand endorsement

    China overtake the United States

    “Little Emperor” James is coming, “center of Warcraft” Howard came, Shaquille O’Neal • Byron • Davis, Jose Calderon and Bhasin • • Thabit came, their common purpose, staged in the Chinese market is “drama.”

    States National Basketball Association to the NBA David Stern • The definition is more than a sport, but a way of life: an active, healthy, wonderful, virtually every aspect of taste … … the advanced way of life in common.

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E-commerce marketing channels to change the traditional concept of shoes and apparel enterprises

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五月 26th, 2011 Posted 01:02

May 25 hearing to expand physical store sales system known traditional shoes and apparel enterprises involved in e-commerce in this new marketing channels, the need to face a choice: self, self, or to outsource? In this regard, the domestic well-known e-commerce experts, scholars and relevant responsible persons of enterprises, from their point of view expressed their own views.    One point of view:

    Self-built warehouse and distribution outsourcing
    Point three:

    Shared interests with the channel

    Zhong Tao, vice president of sales Xtep that into e-commerce business is the first attempt to determine what. Still have to do the brand profit, profit-making have to do fast channel. Image that can be e-commerce swordsmanship is to their products, customer service quality, conversion rate, the picture reaches the spirit of martial arts such as stage design, a peerless master, this is way sword. After the sword to battle formation, online is the cooperation of the dealers, the line is the supplier. All the brands do not want to have large stocks of goods to distributors as far as possible kept in the hands of all, how the interests of comprehensive deployment of funds, interests in reaching a consensus, that is where the essence of battle formation. Once again, miscellaneous, miscellaneous and lies to the real needs of consumers into what fashion brands, so that my personalized service, the real elements of a brand.

    ERKE Group vice director of e-commerce has gradually put some people also support outsourcing, own some of the core business. He believes that the biggest cost is the e-time cost, and now no longer like the 2008, 2009, testing the waters so. If companies want to do e-commerce, we must quickly cut, professional people to do professional things, some things can not replace any other person to do, such as the design capacity of enterprises, the understanding of the brand, merchandise management and control capabilities, control of the price system and so on. These are some good companies, they must be firmly grasp, but some things must be shared, such as the sharing of benefits with the channel. Enterprises should establish a set of e-business ecosystem, a more solid foundation for e-commerce.

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ANTA 2011 development plan will focus on 90 people

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五月 24th, 2011 Posted 01:13

With the guests seated in succession, Marketing Conference 2011 NEW YORK, officially began, the famous sports host Zhang Bin as the scene presided over the meeting and announced at the opening. In the introduction to the guests, the NetEase corporate portal on behalf of Mr. Li Yong, president NetEase statement. Subsequently, the Executive Director of ANTA Sports Products Limited, Mr. Zheng Jie, President of ANTA brand and as a guest speaker to speak and make their brand of consumer groups and the future of the definition.

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